1. You have a better understanding of the competitive landscape in terms of work rules, wages, and benefits
2. You get a thorough analysis of other companies within an industry and/or job classifications in comparable industries
3. You can see what the same union has negotiated at other companies within your industry
4. You can determine whether another company within your industry has a competitive advantage based on contract terms
5. It provides management bargaining committees with a better understanding of what competitors are paying, how they structure their work rules, and what benefits employees receive
6. If negotiations end up in mediation or arbitration, you are able to take complex contract terms and turn them into usable graphs and charts to effectively present your case to the neutral(s)