The days of jobseekers waiting for Sunday's morning newspaper to search for job opportunities is long gone. Today, jobseekers have instant online access to a plethora of information on potential organizations they are interested in. Future employees arm themselves with as much information about a company and its competitors as possible. Why shouldn't employers be doing the same?
In this Words of Wise Management article, Cassandra Lewis discusses the importance of employers knowing their competition -- not only to flourish, but also to survive.